ANALYSIS OF THE BUSINESS CANVAS MODEL IN THE BEAUTY BUSINESS: BELLBROW STUDIO

Abstract

This research investigates the rapid growth of Indonesia's beauty industry, specifically within the realm of semi-permanent makeup, using Bellbrow Studio as a case study. This study aims to comprehensively scrutinize Bellbrow Studio's operational facets, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Through qualitative methods and interviews with the studio owner, the research reveals key aspects of Bellbrow Studio's business model. Findings underscore the studio's effective customer relationship strategies, high-quality services, and strategic partnerships, while also identifying potential weaknesses related to pricing and customer age segmentation. The study concludes with a SWOT analysis and proposed strategies, affirming the Business Model Canvas as an invaluable tool for understanding and optimizing beauty industry business models. The implications of this research extend to both practitioners in the beauty industry and researchers seeking to enhance their understanding of business models in this dynamic sector.