WHAT MAKES PEOPLE USE FACEBOOK FOR BUYING AND SELLING ACTIVITY? : A CASE RUMPIN SUBDISTRICT, BOGOR REGENCY

Abstract

This study aims to 1) How is the correlation between Facebook User Characteristics and Public Interest in Buying and Selling on Facebook? 2) How is the correlation between buying and selling activities with public interest in buying and selling on Facebook? This research was conducted in the community of Rumpin District, Bogor Regency with 100 respondents. The sampling technique is simple random sampling. Quantitative data is presented in the form of a frequency table. The results of the study show that 1) The characteristics of the community with male sex are 30 people while the female sex who sells on Facebook are 70 people. In addition, most of the people aged 41-50 are 30 people or 30 percent with an undergraduate education level and have an income of 3,100,000 - Rp. 4,000,000 as many as 36 people or 36 percent. 2) Community buying and selling activities on Facebook are good, this is indicated by most respondents agreeing with the statements submitted are classified as high. 3) Public interest in buying and selling on Facebook is high. 4) There is a correlation between community characteristics and education indicators with public interest in buying and selling on Facebook, but has no correlation with age, gender, and income. 5) There is a correlation between buying and selling activities with public interest in buying and selling on Facebook. This is indicated by a real and very real correlation between these indicators.

Keywords: Buying and Selling; Facebook; Interests