FORTUN RESTO & CAFE’S COMPETITIVE STRATEGY ANALYSIS USING CSC (FORMAT-BIDES) IN THE DIGITAL ERA

Abstract

Local culinary businesses must continuously adapt to survive the fierce competitive challenges of the current digital era. This study aims to analyse the competitive strategy of Fortun Resto & Café, established in 2024, in facing these industrial challenges. The research uses a descriptive qualitative method applying the Competitive Strategy Canvas (CSC) framework through the eleven pillars of the FORMAT–BIDES approach. The analysis shows that Fortun Resto & Café has built initial competitive advantages through experiential differentiation, technological efficiency, and service innovations. However, crucial developments are still needed regarding systematic market research, structured digital marketing, and human resource management. These findings confirm that the FORMAT–BIDES framework is an effective diagnostic tool for local culinary businesses to evaluate and strengthen their overall competitive strategy.