A CASE STUDY OF MEDIA CONVERGEN IN FACING MEDIA DISRUPTION IN INDONESIA

Abstract

Media disruption is a situation where digitalization changes industry practices exponentially. TvOne Holding is experiencing it, and deals with this disruption as consumers from the digital media sector continue to increase. This study explored the practice of the ‘long tail’, ‘economies of scope’, and ‘economies of scale’ in the application of media convergence. It is descriptive qualitative with a case study model by interviewing six TvOne journalists. The results shown that the three concepts of new economies in convergence activities have been implemented, but some aspects of the application have not been effectively carried out compared to other media companies.