SELF-EFFICACY AND MOTIVATION IN VERBAL COMMUNICATION ON SOCIAL MEDIA

Abstract

This study explores the relationship between self-efficacy and motivation in verbal communication on social media. As digital platforms become central to human interaction, communication effectiveness is increasingly shaped by psychological rather than merely technological factors. Drawing on Bandura’s Social Cognitive Theory (1977) and Ryan and Deci’s Self-Determination Theory (2000), this study examines how individuals’ belief in their abilities (self-efficacy) and their intrinsic and extrinsic drives (motivation) influence positive verbal expression online. The analysis reveals that users with higher self-efficacy tend to express opinions confidently and engage more actively in online discussions, while motivated individuals share constructive, inspiring messages that enhance social connection and well-being. The findings highlight the mutual reinforcement between self-efficacy and motivation in fostering positive digital communication, which contributes to a more empathetic, ethical, and collaborative online culture